Our Mission

We are trailblazing a new way to live and socialize with alcohol-free beverages that make every moment more Grüvi.

Here at Grüvi, we strive to create an inclusive community focused on making better choices within our daily lives. We truly believe in a world where we don’t always feel inclined to drink in a social setting, and a world where everyone can feel comfortable, regardless of what’s in their cup.

The Grüvi Way is a call to participate fully, to immerse yourself in the joyous moments, both big and small. We are a community of people who no longer believe they need to choose between their wellbeing and their social life. When given the choice between two sides, we choose the bright one — between two glasses, the full one.

We have a thirst for life that cannot be satisfied with temporary highs and momentary distractions. Our plans are too big to be delayed but we have no desire to miss out on any fun.

So we choose both. We’ll have our bevs and enjoy our mornings too. And like in all things, we will not settle for anything less than everything: from taste to packaging, our standards will never waiver or slip. Because life is an adventure and we refuse to miss a sip.

Our collection of best-selling non-alcoholic beer and wine has won several national and international awards, including a Gold Medal for Best Non-Alcoholic Beer in the World at the World Beer Cup.