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Our Mission

Here at Grüvi, we strive to create an inclusive community focused on making better choices within our daily lives. We truly believe in a world where we don’t always feel inclined to drink in a social setting, and a world where everyone can feel comfortable, regardless of what’s in their cup.

Our mission is simple- help others be healthy and stay social, one drink at a time. We sought to create a line of craft, non-alcoholic beers and wine because you deserve it. Your health is your wealth, and the beverage you consume shouldn’t compromise that.

While alcohol remains so pervasive in our society, we’ve challenged ourselves to create a brand that breaks this cycle. Grüvi was created to dispel the common notion that non-alcoholic beer tastes, well, not great. We saw a desperate need for innovation in the space, and we are here to prove that you can have it all. Enjoy a tasty, healthy brew, and take your chance to live in the moment, alcohol free.


A woman is smiling and leaning out of her car window holding a Grüvi Pale Ale. The car is headed towards the mountains in the background.
Woman stands over an ocean overlook, standing in a yoga pose and holding a can of Grüvi IPA
Two friends smiling as they sit on top of a mountain overlook, each holding a can of Grüvi.

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